Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. See Photos. The Citizen Newspaper Group 40 Under 40 alpha listing In early July 1998, Soft Sheen announced that it had agreed to be acquired by L'Oreal's New York-based U.S. subsidiary, Cosmair Inc. Member of American Health and Beauty Aids Institute. She agreed in March 1996. Edward Gardner passed away peacefully Monday March 20, 2023, surrounded by family, and loved ones. Although there was no change in ownership, the company's decision-making process did result in a change in leadership. WebMr. Edward G. Gardner, co-founder of Soft Sheen Products and precious philanthropist, dead at 98 by Elwood Hill March 22 2023 Edward G. Gardner's hair care line began in his home basement and grew to be one the largest Black-owned organizations of its kind in the country. If there was a violent event where someone was at the hospital and needed help, he would write a check to that family, Gardners son, Gary Gardner said, the Sun-Times reports. He was 98 years old. Soft Sheen Products, Inc. | Encyclopedia.com Soft Sheen started as a garage-based business and grew to an international empire that influenced how people all over the world beautified themselves. pos: 'right_rail_3', Gardner served as a sergeant in the U.S. Army during World War II and later earned a bachelors degree from Chicago Teachers College (now Chicago State University) and a masters degree from the University of Chicago under the GI Bill. CHICAGO (CBS) -- Many are mourning the loss of Edward Gardner, a Chicago titan in business and philanthropy. The product wasnt exactly an overnight success but after taking advice from hairstylists and others in the industry, Gardner was able to eventually tweak the formula to perfection. Soft Sheen co-founder, civic leader, Edward Gardner dies His survivors also include two other children, Guy and Tracy, his wife, seven grandchildren and a great-grandson, the Sun-Times reports. As a patron of the arts, Gardner and his wife were instrumental in the development of the New Regal Theater (now the Avalon Regal Theater) a noted venue for Black performers. He helped elect the citys first Black mayor, Harold Washington, in 1983 loaning the Washington campaign his creative staff as well as helping fund a voter registration campaign. Gardner sold the business in 1998. For more than half a century, the family has shared their husband, father, father-in- law, uncle, grandfather, and great-grandfather proudly and unselfishly with the world. He reduced employment 27 percent, to 620 employees, between 1984 and 1988 by not replacing workers who left. His and his wifes love of theater inspired him to re-create one of Chicagos most historic entertainment venues, the Regal Theater. Soft Sheen built on that success by launching a full line of Care Free Curl products, including shampoos, conditioners, gels, and sprays, that were sold both in salons and in drugstores. She also hired a third-party company to maintain inventory and positioning of Soft Sheen's products in retail stores. He was born with the inner vision to see the world differently, but more importantly, to see and make a difference to what he saw, said another of his children, Gary Gardner. In the 1980s, Ed and his wife Bettiann became co-owners of the Chicago Bulls basketball team, cementing their love for Chicago and its award-winning franchise.
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